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Competitor Analysis

Discover what your competitors do better.

Compare keywords, backlinks and positions with your competitors to find opportunities you are not yet exploiting.

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Competitor analysis works on two levels. The first is an X-ray of any domain, including one that is not a client yet: authority, organic keywords, estimated traffic, strongest pages and backlink profile, with broken links highlighted. The second is the ongoing comparison inside the project: you add competing domains and Miraqo follows them on the same keywords it tracks for you.

Out of that come shared keywords, the ones won and lost, each site's average position and a matrix showing who sits where. The gap, the keywords where they are in the top 10 and you are not, is your content priority list already written. It is also one of the most common uses before signing: showing a prospect where they stand against competitors says more than a slide deck.

What you can do

Competitor Analysis: everything you need, ready to use.

Competitor keyword overview
Gap analysis: keywords they rank for that you do not
Backlink profile comparison
Organic traffic estimate
Continuous monitoring of changes
Side-by-side comparison across all key metrics
How it works

Competitor Analysis: simple to set up, solid in results.

1
Add the domains
Enter the competitor sites you want to benchmark against your own.
2
Miraqo maps keywords and backlinks
Each competitor is analysed: ranked keywords, backlink profile and estimated traffic.
3
Find the gaps
See the keywords where they rank top 10 and you don't — those are your content priorities.
Use cases

Competitor Analysis: when to use it

Identify untapped content opportunities
Discover your competitors' link sources
Pre-pitch analysis for prospective clients
Explore Miraqo

Related tools

Keyword Research
Research, filter and evaluate keywords with real volume, difficulty and search intent — integrated with Google data.
Backlink Analysis
Monitor your inbound backlink profile, spot toxic links and find new link-building opportunities.
Rank Tracking
Always know where your keywords rank on Google.
See all features
Help center

Competitor Analysis: step-by-step guides

Competitor analysis by domain
How to use Miraqo's Competitor Analysis tool — a full profile of any domain (Domain Authority, organic keywords, estimated traffic, top pages,…
Add competitors to the project
How to add competitor domains to a Miraqo project and compare them with your site on the same monitored keywords — shared keywords, gap, won and lost,…
AI Competitors — who gets cited instead of you
How to read the AI Competitors page — the comparison between your brand and tracked competitors in AI assistant answers (mentions per source with the…
All guides
FAQ

Questions about competitor analysis

It depends on your plan. You can add multiple domains and compare them all with your site in a single view.

Miraqo cross-references competitor keywords with yours and shows those where they rank top 10 and you don't — your content priorities.

Yes. You can enter any domain to analyse its keywords and backlinks.

It's an estimate based on known positions and search volumes. It gives a reliable indication of organic traffic potential.

Ranking and backlink data for competitors updates at the same cadence as your own site.

Yes. It's one of the most common uses: showing a prospect where they stand vs. the competition before you even start.

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your projects today.

Create a project, add keywords, see real positions. Free to start.

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