Competitor Analysis

Discover what your competitors do better.

A full picture of any domain and an ongoing comparison with competitors on the project’s keywords, with the keyword gap.

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Use cases

Competitor Analysis: when to use it

Identify untapped content opportunities
Discover your competitors' link sources
Pre-pitch analysis for prospective clients

Competitor Analysis: how it works

01

The domains

A domain to analyse, or the competitors to follow inside the project.
02

The data

Authority, keywords, traffic and backlinks for the domain; positions on the same keywords for the project’s competitors.
03

The gap

The keywords competitors rank for and the site doesn’t, sorted by volume.

Competitor Analysis: a full picture of any domain and an ongoing comparison on your keywords

A picture of any domain

A snapshot of any site, client or competitor, on the chosen market.

The figuresDomain Authority, backlinks and referring domains, organic and paid keywords, estimated organic and paid traffic.
Month by monthOrganic traffic, Domain Authority and backlinks over time.
Any domain, any marketIncluding prospects who are not clients yet, on the chosen country and language; results stay available for 7 days.
Top keywords and pagesUp to 200 keywords with intent, volume, position, traffic, CPC, difficulty and URL; up to 100 pages with traffic, keywords and backlinks of each page.

Who links to a competitor

A domain’s backlinks, read to find sites worth contacting.

One link per domainFor each referring domain the most authoritative link, ordered by authority.
Each rowSource and target page, anchor, dofollow or nofollow, source authority, spam and last seen.
Broken linksDead targets (404/410) kept apart from anti-bot blocks (401/403/429): only the former are broken link building opportunities.
SearchBy domain or by anchor, across the whole list.

Competitors in the project

Competitors followed on the same keywords the project tracks.

Comparison tableShared keywords, gap on tracked keywords, keywords won and lost, average and best position, on desktop or mobile.
Average position trendThe last 30 days for every competitor, alongside the project’s site.
Ranking matrixOne row per keyword, with the gap from the site’s position and the colour of whoever is ahead.
UpdatesCompetitor positions follow the project’s checks; each competitor can have a readable label.

The keyword gap

The keywords that bring traffic to competitors and that the site does not cover.

What countsKeywords the competitor ranks for and the site doesn’t: neither tracked nor among the Search Console queries.
Each rowVolume, competitor position, difficulty and intent, with “Track” and CSV export.
Other marketsThe gap can also be calculated on another country, and the keywords found are tracked directly on that market.
Updates and reportThe gap is refreshed every month; comparison and gap go into the Competitors section of the PDF report.

Competitor analysis works on two levels. The first is a full picture of any domain, including prospects who are not clients yet: authority, organic and paid keywords, estimated traffic, strongest pages and backlinks, with broken links kept apart from anti-bot blocks. The second is the ongoing comparison inside the project: competitor domains are followed on the same keywords the project tracks.

From there come shared keywords, keywords won and lost, each competitor’s average position and a matrix showing who stands where. The keyword gap collects the keywords competitors rank for and the site doesn’t, removing those already tracked or already in Search Console: it is the list of uncovered topics, sorted by volume. It is also one of the most common uses before signing: showing a prospect where they stand against competitors says more than a presentation.

Questions about competitor analysis

Each project has its own competitors, each with a readable label; domain analysis works on any site instead, without adding it to the project.

Miraqo collects the keywords the competitor ranks for and removes those the site already tracks or appears for in Search Console: what is left are the uncovered topics, sorted by volume.

Yes. Domain analysis works on any site and market, with keywords, top pages and backlinks.

It is an estimate based on keyword positions and search volumes: it is for comparing sites with each other, not for knowing their exact visits.

Project competitor positions follow the keyword checks, the keyword gap is refreshed every month and a domain analysis stays valid for 7 days.

Yes, it is one of the most common uses: showing a prospect where they stand against competitors, with numbers, before starting.