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AI Visibility

AI visibility (GEO): how visible you are in the AI era.

Monitor whether ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode cite your brand — and find out how they describe it.

AI Visibility: what AI assistants answer when customers ask about your industry

Five engines, three answers per source

The same questions put to the assistants customers actually use.

  • The sourcesAI Overview, AI Mode, ChatGPT, Gemini and Perplexity, each with the assistant’s default model.
  • Share of VoiceEach prompt is asked 3 times per source: the result is a percentage, not a yes or no that flips by chance.
  • Mention and linkThe brand named in the text is kept apart from the site linked among the sources, whose position is shown too.
  • The full answerA panel with the complete text, every brand named and the linked sources, with no new requests.

Finding the right prompts

The questions to track come from the project’s data, not from guesswork.

  • Business topicsThe themes you need to be visible on become realistic questions.
  • Prompt ResearchFrom a single topic come direct questions, comparisons, objections and follow-ups, anchored to tracked keywords and Search Console queries.
  • Prompts from a pageThe questions a page of the site answers better than a generic reply.
  • ✨ badgeWhen a prompt relies on a keyword where Google really shows an AI Overview, the badge shows the keyword and its volume.

Trends and signals

The numbers are read over time, and an alert arrives when they really change.

  • AI AuthorityA score from 0 to 100: mentions 40%, citations 30%, recommendations 20%, position among sources 10%.
  • Chart and trendsMention, link, SERP/AI overlap and Share of Voice from 7 days to full history, plus each prompt’s trend source by source.
  • Email at the end of a runA single email per project, when brand or link change in most of the answers.
  • Why not?On prompts where the site does not appear, it finds the page that should answer and shows what it lacks.

Competitors, Google and the site

Who gets cited instead of you, what happens on Google and what reaches the site.

  • AI CompetitorsMentions per source with the gap from the brand, prompts where competitors are cited and the brand isn’t, the most cited brands and sources.
  • AI Overview impactTracked keywords that trigger an AI Overview, with the site cited, mentioned or at risk, and the estimated clicks lost.
  • GEO AuditHow AI describes the brand: perceived identity, wrong information to correct, sentiment per source and alternatives cited.
  • AI visits and crawlersVisits from ChatGPT, Perplexity and other assistants, from GA4 or Matomo; for sites behind Cloudflare, the AI crawlers reading the pages and those blocked.

AI Visibility measures whether and how your brand appears in the answers of AI assistants. You define the prompts a customer would really type, by hand or starting from your business topics and Search Console queries, and Miraqo runs them on five platforms: Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity. Each prompt is asked three times per assistant, because AIs do not always answer the same way, and the result is a Share of Voice rather than a yes or no that flips by chance.

The report shows, prompt by prompt and source by source, whether you are cited with a link, only mentioned or absent, who gets named instead of you and how it changes over time. AI Authority sums it all up in one score. The GEO Audit asks the AIs who you are and what you do and returns the perceived identity, with the inaccuracies to fix. You choose the check frequency per project, from monthly to every 3 days, and pay for it in credits.

Read how we measure AI Visibility

AI Visibility: how it works

  1. 01

    The prompts

    The questions a customer would ask, written by hand or suggested from topics, keywords, Search Console and site pages.

  2. 02

    The checks

    Each prompt goes to the chosen sources, 3 times per source, at the project’s cadence.

  3. 03

    The reading

    Share of Voice, AI Authority, competitors and GEO Audit show where the brand is present and where it is missing; “Why not?” points to the page to fix.

Use cases

AI Visibility: when to use it

  • Understand whether the site is optimised for AI search
  • Compare your AI presence with competitors
  • Plan content optimised for AI-generated answers

Questions about ai visibility

Add a prompt (e.g. "best gym management software") and Miraqo tests it on ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, showing whether your brand is cited, with which sources and next to which competitors.

Five: Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity. For each prompt you choose which platforms to check; checks repeat on a regular schedule to catch changes over time.

A single score summarising how often your brand is cited or mentioned by the AIs across your monitored prompts. It is the at-a-glance signal that your AI presence is improving.

An analysis that asks AI assistants who you are, what you do and which alternatives they recommend, then sums up how they describe you: perceived identity, strengths and weaknesses, wrong information to correct. It can be run again at most every 7 days per project.

It shows how many of your monitored keywords trigger an AI Overview on Google and whether your site is among the cited sources — i.e. how much AI search is affecting your traffic.

Yes. The AI Competitors page lists the brands cited on your prompts with their Share of Voice, so you know who owns the answers where you are missing.

By writing the ones a customer would really use, or with Prompt Research, which starts from a topic and draws on tracked keywords and Search Console queries. There is also the reverse route: from a page of the site, the questions it answers.

It is chosen per project: monthly, every 2 weeks, weekly or every 3 days. A more frequent check costs proportionally more credits, so the choice is between a few prompts followed closely and many watched now and then.

AI models don't always answer the same way: the same prompt can cite your brand today and not tomorrow with nothing having changed. That's why every prompt is asked 3 times to each assistant and the result is a Share of Voice (2 of 3, 1 of 3…) instead of a ✓/✗ that flips at random. A complete prompt is therefore 5 assistants × 3 answers = 15 answers analysed at every check; a daily single-answer check produces more data, but above all more noise.

Next to prompts no AI cites there is “Why not?”: it finds the page of the site that should answer and shows its 5 AI-ready content checks (text in the HTML, answer up front, question headings, schema, short paragraphs). With “Analyse with AI” the page is compared with the AI answers, producing a list of concrete gaps.

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