Topical Cluster

See how the site is organised by topic.

Miraqo groups pages into topical clusters, identifies the pillar page for each, and draws the internal link graph — so you see at a glance where authority isn't flowing.

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Use cases

Topical Cluster: when to use it

Check whether the silo structure holds or disperses authority
Find orphan pages and missing internal links to fix
Plan the content needed to fully cover a topic

Topical Cluster: how it works

01

From the audit

Topical Cluster starts from the pages and links collected by the crawler during the SEO Audit, with no extra setup.
02

The clusters

Pages are grouped by topic, each group gets its pillar page and the link graph takes shape.
03

The refinement

AI reads the content, reorganises the groups by real topic and prepares missing topics and semantic bridges.

Topical Cluster: silos, pillar pages and internal links of the site

The site’s silos, rebuilt

Clusters come from how the site is actually organised, starting from the pages crawled by the audit.

From the menu or from content linksFirst the silos declared in the navigation menu and breadcrumbs; if missing, the links in the page body, excluding menu, header and footer.
One pillar page per clusterThe most complete and central content of the topic. In e-commerce, product pages never act as pillar, categories do.
MultilingualEach page’s language is detected from the URL prefix or the lang attribute: clusters, pillars and metrics are calculated language by language.
Any CMSWordPress, Shopify, PrestaShop, Magento, Webflow, static sites, Next and Nuxt with SSR: what counts is the HTML served by the server.

How well the structure holds

Whether the authority the site receives reaches the pages that need to rank or gets lost on the way.

Structural health from 0 to 100Combines internal links, dispersion, orphan pages and click depth, for the whole site and for each cluster.
Internal link graphA navigable map of pages and links, with nodes weighted by internal PageRank.
Cluster orphan pagesPages of a topic that their pillar page does not link to.
Reciprocal links between clustersPairs of pages from different clusters that link to each other, to check one by one.

Before touching the site

The effect of a new internal link is measured before it is published.

Internal link simulatorPick a source and a target page: the link is added virtually and internal PageRank is recalculated.
Authority before and afterThe target’s authority share, its internal rank and the pages that get diluted.
Alternative sourcesThe 3 pages of the same topic that would give the target the biggest boost.
Read-onlyA structural estimate based on content links: it does not change the site and is not Google’s ranking.

AI on the content

Where structure is not enough, AI reads the content of the pages.

AI cluster refinementGroups reorganised by real topic, with service pages kept out of the silos.
Missing topicsThe content to create to cover each topic, suggested after refinement.
Semantic bridgesThe paragraph to paste into the pillar page, with the link to the orphan page already written.
Cannibalization and exportPages of the same topic competing for the same keyword; the action plan as CSV and the section in the PDF report.

The Topical Cluster shows how the site is organised by topic. Starting from the pages crawled by the audit, Miraqo groups them by theme, picks the pillar page in each group and draws the internal link graph, with nodes weighted by PageRank. It answers one question the keyword list cannot: whether the authority the site receives reaches the pages that need to rank, or gets lost along the way.

Each cluster has a structural health score, the list of orphan pages and missing links, and a simulator that estimates the effect of a new internal link before you add it. One click and the AI refines the groups based on the actual content of the pages and writes the semantic bridges, the linking sentences you paste into the CMS. The cluster is rebuilt on every new crawl and exports to PDF or CSV.

Questions about topical cluster

From the navigation menu, when it is hierarchical: the silos declared there and in the breadcrumbs are the most reliable signal. If the menu is missing, or generated in JavaScript, Miraqo uses the links in the page body, excluding menu, header and footer.

It reads the content of the pages, reorganises clusters by real topic, isolates service pages and enables semantic suggestions: missing topics and cannibalization. It runs once per audit.

The paragraph to paste into the pillar page, written by AI with the link already placed in context towards a page of the same cluster that the pillar does not link to yet.

No. It only shows the estimated impact of a new internal link before you add it — nothing is touched.

Yes. Clusters update with each new scan, always reflecting the current site structure.

Yes, with any CMS or framework that serves HTML from the server: WordPress, Shopify, PrestaShop, Magento, Webflow, static sites, Next or Nuxt with SSR. Sites built only with client-side JavaScript get a warning instead of unreliable numbers.