Local SEO
Control how you rank in local searches.
Google Maps rankings point by point around each location, the Google Business Profile and citations on directories.
Local SEO: Google Maps rankings point by point, the Google profile and citations
The local ranking map
On Google Maps the position changes with the point the search comes from: the grid measures it where the customers are.
- A grid around the location3×3, 5×5 or 7×7 points, from 0.5 km apart in a city to 2 km for a wider area. Each point is a Google Maps search.
- Matched by profileThe business is recognised in the results by its Google profile ID, not only by the name as typed.
- Colour bandsEach point takes the colour of its position: 1-3, 4-10, 11-20, beyond 20, outside the top 100.
- Several locationsOne location per branch, each with its own grid and keywords. A location can be paused without losing its history.
The figures and the trend
The grid comes down to a few numbers, comparable scan after scan.
- CoverageIn how many grid points the business appears on Google Maps, out of the total.
- Average position, Top 3 and Top 10The average over the points where the business appears and the share of points in the top 3 and top 10 positions.
- Historical trendThe last 12 scans, each with coverage and average position.
- Scans and alertsA first scan straight away, then one every 7 days; an email when coverage changes by at least 2 points or the average position by at least 3.
The Google Business Profile
Stats, reviews and changes to the profile, synced every week.
- StatsRating, reviews, photos, reply rate and average reply time; over the last 30 days, appearances on Search and Maps, website clicks, calls and directions.
- Review analysisPositive, neutral or negative sentiment, with the strengths and weak spots that recur in the texts.
- Assisted replyA draft in the chosen tone that follows the brand guidelines: signature and words to avoid. Publishing stays manual, since access to the profile is read-only.
- Changes and alertsA log of changes to the profile, with the before and after value; emails for reviews of 3 stars or less, pending replies and profile changes.
Citations on directories
Name, address and phone should be the same wherever the business appears.
- Compared with the profileName, address and phone found on directories, compared with those of the Google profile.
- StatusesPresent, inconsistent NAP, to verify, missing or unreachable, with a link to the page found.
- Market directoriesNational directories for Italy, Germany, France, Spain and the United Kingdom, plus the international platforms.
- Reviews and other citationsReviews from Trustpilot and TripAdvisor, and citations found by searching the phone number and among the sites linking to the domain.
Local SEO is measured where the customers are, not from a single point. Miraqo lays a grid of points around the location, 3×3, 5×5 or 7×7, and from each one records the Google Maps position for the chosen keyword, with a colour per band: 1-3, 4-10, 11-20, beyond 20, outside the top 100. The first scan starts as soon as the location is created, then repeats every 7 days, and an email flags when coverage or average position really change.
With the Google Business Profile connected, stats and reviews sit in the same place, with sentiment and recurring-topic analysis and assisted replies written to the brand guidelines. An alert goes out for low reviews and for changes to the profile. The citation check then verifies whether name, address and phone appear, and appear the same, on the directories of the project’s market.
Local SEO: how it works
- 01
The location
Position on the map, grid, distance between points and keywords to track, with the project’s Google profile if connected.
- 02
The scans
A first scan straight away, then one every 7 days: each grid point is a Google Maps search.
- 03
The changes
Coverage and average position scan after scan, with an email when they really change.
Use cases
Local SEO: when to use it
- Local SEO for restaurants, medical practices and shops
- Multi-location monitoring for franchises
- Position comparison across different cities
Questions about local seo
A grid of points is laid around the location, 3×3, 5×5 or 7×7, and from each one a Google Maps search runs for the keyword: the result is the business’s position at that point on the map.
The position band at each point: 1-3, 4-10, 11-20, beyond 20 and outside the top 100. Coverage and average position sum up the grid in two numbers.
Not for the map. A connected profile adds stats, reviews with analysis and assisted replies, the change log and the citation check, which uses the profile data as its reference.
Yes. Each branch is a location with its own grid and keywords, and a location can be paused without losing its history.
Because the position comes from the grid point: “pizzeria” searched from that point is already a local search, like the one made by someone in the area.
Yes. The Local SEO section of the PDF shows, for each location and keyword, average position, best position, share in the top 3, coverage and date of the last check.
Related tools
Rank Tracking Always know where your keywords rank on Google. Competitor Analysis A full picture of any domain and an ongoing comparison with competitors on the project’s keywords, with the keyword gap. Automated Reports PDF reports with your branding, built from the project data and sent to clients automatically, every week or every month. See all featuresLocal SEO: step-by-step guides
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