Semrush AI Visibility Toolkit alternative: what changes with Miraqo, and when Semrush is the better pick
Semrush added AI search to the platform a lot of SEO teams already use. Its AI Visibility Toolkit costs $99 a month and has no free trial. People who go looking for an alternative usually have one of two reasons: they want Perplexity on their own prompts, or $99 is a lot to find out what AI engines say about them. Miraqo does better on both. Semrush does better on most of the rest.
Disclosure: we make Miraqo. Every fact about Semrush below comes from its own help center and pricing page as they read on October 21, 2026, linked at the end. Where Semrush does not say something, we write "not stated", which is not the same as "no". Semrush One prices are in euros as the pricing page showed them to a visitor from Italy. Prices are monthly, billed monthly.
What the Semrush AI Visibility Toolkit is
The toolkit bundles several reports. Visibility Overview, Competitor Research and Prompt Research draw on a Semrush database of more than 317 million prompts and answers, so you can look up any brand's presence in AI search without setting anything up. Brand Performance follows how AI engines describe one domain. Prompt Tracking checks a list of prompts you write, every day. The $99 plan includes 25 tracked prompts, one domain in Brand Performance and AI checks in Site Audit for up to 100 pages. Fifty more prompts cost $60 a month.
Semrush One puts the toolkit together with the SEO toolkit: Starter at €190 a month with 50 tracked prompts, Pro+ at €286 with 100, and a custom Advanced plan.
Difference 1: Perplexity, and who picks the prompts
Semrush tracks your own prompts on ChatGPT, Google AI Mode or Gemini, and you choose the engine when you create each campaign. Perplexity is not one of the options. Perplexity does appear in Brand Performance, but that report runs on queries Semrush selects from its own database and updates once a week, so you cannot hand it the prompt your customers actually type, the one with your city or your product category in it, and see what Perplexity answers.
| Engine | Semrush Prompt Tracking (your prompts, daily) | Semrush Brand Performance (Semrush's queries, weekly) | Miraqo, any plan (your prompts) |
|---|---|---|---|
| Google AI Overviews | help pages disagree | not listed | ✓ |
| Google AI Mode | ✓ | ✓ | ✓ |
| ChatGPT | ✓ | ✓ | ✓ |
| Gemini | ✓ | ✓ | ✓ |
| Perplexity | ✗ | ✓ | ✓ |
| Copilot, Claude | not listed | not listed | ✗ |
Miraqo runs every prompt you write on all five engines: AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, on every plan. If Perplexity matters to you because your buyers use it, this is the difference that decides.
Difference 2: price, trial and how often
| Tier | Semrush | Miraqo |
|---|---|---|
| Entry | AI Visibility Toolkit, $99/mo: 25 prompts tracked daily, Brand Performance for one domain. No trial. The SEO toolkit is a separate subscription. | Solo, €9/mo: about 15 prompts on 5 engines, checked monthly, three runs per engine. Also 50 Google keywords, a site audit and backlink monitoring for one project. |
| Middle | Semrush One Starter, €190/mo: SEO toolkit for 5 websites and 500 keywords tracked daily, plus 50 prompts tracked daily. | Pro, €48/mo: 10 projects, 600 keywords checked every three days, about 42 prompts on 5 engines every two weeks, 3 users. |
| High | Semrush One Pro+, €286/mo: 15 websites, 1,500 keywords tracked daily, 100 prompts tracked daily. | Agency, €131/mo: 25 projects, 2,000 keywords checked every three days, about 52 prompts on 5 engines weekly, 10 users. |
Semrush checks your prompts every day. Miraqo checks them less often: once a month on Solo and Starter, every two weeks on Pro, weekly on Agency. A project can be checked as often as every three days, at nine times the credits of a monthly check, and there is no daily option. What Miraqo does at each check is ask each prompt three times per engine, because an AI answer changes from one run to the next. Semrush does not state how many times it runs a prompt per day, or whether a prompt tracked on two engines counts once or twice against the limit.
On trial and entry price the gap runs the other way. The Semrush toolkit has no free trial, and Semrush One offers seven days to free accounts. Miraqo gives 14 days without a card, and its cheapest plan with all five engines costs €9 a month, VAT excluded.
Where Semrush is clearly ahead
- A fresh number every day for each tracked prompt. Miraqo's most frequent option is every three days.
- Research without setup: the 317-million-prompt database shows any domain's AI visibility, and the prompts and topics where competitors are cited and you are not. In Miraqo you write the prompts first.
- Keyword data: Semrush tracks keywords daily on every plan, and its keyword and competitor research goes far deeper. Miraqo Solo includes 10 keyword research queries a month.
- Reach: Prompt Tracking covers 220+ countries and territories.
Where Miraqo is ahead
- Perplexity on your own prompts, on every plan.
- Five engines on every prompt, without one campaign per engine.
- Price of entry: €9 a month with rank tracking, audit and backlinks in the same project, against $99 for the AI toolkit alone.
- Users: Pro includes 3 users and Agency 10. On Semrush, each extra user of the AI toolkit is another $99 license.
- A trial before you pay.
How to decide
- You already pay for Semrush and live in it every day: the toolkit is the natural add-on, and the daily line is worth having.
- You want to research prompts and competitors you have not thought of yet: Semrush. Its database does that and Miraqo does not.
- You need Copilot or Claude: neither tool, according to their own pages.
- You want Perplexity on the prompts you choose, a few important prompts measured three times per check, and rankings, audit and backlinks in the same place for a small budget: Miraqo, from €9.
Our methodology page explains what Miraqo counts as a mention, a citation and a share of voice. The Peec AI and Otterly.AI comparisons and our overview of eleven trackers cover the dedicated AI tools that come up next to Semrush.
Sources
All read on October 21, 2026. Semrush: AI Visibility Toolkit (price, limits, add-ons, trial, countries), Prompt Tracking (engines, daily tracking), AI visibility data (prompt database, Brand Performance weekly), Semrush One (plans, engines, trial), pricing (Semrush One prices in euros). Miraqo: pricing, AI Visibility guide, methodology.