Backlinks: anchor text ranking
The Anchor Text page — ranking of clickable texts used to link to the site, with backlinks, domains, dofollow and share per anchor; All/Active only/Lost only filters and text search.
The Anchor Text page (fourth sidebar item in the Backlinks group) groups backlinks by anchor text (“anchor text” = the clickable word or phrase of the link). It’s the right view to diagnose the anchor strategy of your link profile: too many identical anchors are a risk signal for Google.
Natural distribution. A healthy backlink profile mixes: brand anchors (“miraqo”, “example.com”), generic anchors (“click here”, “discover more”), URL anchors (“
https://example.com”), exact keyword anchors (“dental practice management software”) in varying proportions. If 60% of anchors are the same exact transactional keyword, Google reads this as manipulative link building.
Filters and search
Next to the card title you read how many distinct anchors there are in the profile. Below, the All / Active only / Lost only chips (with the count) filter the table; at the top right is the search by anchor text (useful for searching “click here” or a specific brand).
The table
One row per unique anchor, the most used first. Columns:
| Column | What it is |
|---|---|
| Anchor | Clickable link text (truncated if long) |
| Backlink | How many backlinks use this anchor in total |
| Domains | How many different domains it appears on |
| Dofollow | How many of the backlinks with this anchor are dofollow |
| Share | Percentage of backlinks using this anchor: the column to check whether an exact keyword weighs too much |
What to look for
- Brand anchor at the top (e.g. “miraqo”, “mysite.com”, “my site”) → positive signal: most links talk about the brand
- Exact keyword anchor with many backlinks and few domains → typical spam link or link farm pattern: look for “best X software” or similar with 50+ backlinks but from few domains → check those domains in Backlinks (monitoring) and consider disavow
- Empty or “—” anchors → links without text (e.g. image link without alt or bare links). Not inherently problematic but a very high proportion indicates a poorly structured profile
- Dofollow at 0 on an anchor with many backlinks → all nofollow: they don’t pass authority but still provide social “mention” value
Update frequency
Automatic every 4 weeks (28 days), like all pages in the Backlinks section.
Empty state
“No anchors found” — wait for the first snapshot (it starts on its own a few minutes after the project is added).
See also:
- Backlinks overview →
- Backlinks (monitoring) → — anchor filter goes through here
- Referring Domains →
Last updated: 18 October 2026